Jules is game, smile, fantasy, charm. Jules is gentle, yet strong, determined. Jules is always free, always on the run, but manages to do it all. Jules on the vacation: you can see him everywhere. Jules at work: he isn’t obsessed with the boss image. Jules at night: the whole night belongs to him. Jules early in the morning: he dresses up, lights a cigarette and happily takes off, masculine and careless. These are the characteristics of Christian Dior’s Jules fragrance which was released in 1980. Dior started a commercial campaign to prepare men for the new fragrance, provocatively named Jules. Jules is a name, yet at the same time it represents “the man, the seducer” – that’s what they called pimps back in the 19th century. The commercial campaign (the posters were made by the famous Rene Gruau) caused so much interest that, when it finally came out, it got sold out at the spot. The perfume is very masculine but elegant, with non-glaring but noticeable amber and notes of leather, flowers and aromatic herbs. It opens with Artemisia, lavender, cumin and bergamot. The heart is filled with jasmine, cyclamen, cedar, basil, rose and sandalwood. The base is composed of leather, Tonka bean, oakmoss, amber, suede and musk. The bottle is now different: transparent, elegant with a black stopper.